Turn Complex Software into Clear Value

In the SaaS world, if you can’t explain it in 60 seconds, you’ve lost the lead. I build animated explainers that bridge the gap between how it works and why they need it, focusing on features, benefits, and user ROI.

Uses

Problem/Solution Explainers: Identifying the pain point and positioning your software as the hero.

Dashboard Highlights: Simplifying your UI to show the most powerful features.

Onboarding Animations: Reducing churn by teaching users how to get started instantly.

The Process

Step 1: The Debrief

Send me your script, storyboard, or just a rough idea of your product and message.

Step 2: Message Refinement

Simplify the jargon for a clean, punchy script and clear animations. This ensures users, stakeholders, or the general public can understand the product and why they need it.

Step 3: UI Simplification

Recreating your app interface in 2D/3D for better legibility. Figma files help here!

Step 4: CTA Integration

Ensuring the video ends with a clear Call to Action: Sign Up Now or Book a Demo Today.

Step 5: Final Delivery

You receive a high quality, ready to use file (ProRes, MP4, or your preferred file type).

FAQ

Frequently Asked Questions:

How much does a project cost?

Every project is unique, so pricing depends on the complexity of the animation (number of scenes, 2D vs. 3D, style, etc), the length of the video, and the level of detail required in the assets. A high-end 3D technical explainer requires more production time than a 10 second 2D graphic. Once I have a brief or a script, I can provide a fixed-rate quote so there are no surprises.

Click here to get a custom quote within 1 business day!

What is the typical turnaround time?

On average, a 60-second animated graphic takes between 1 to 6 weeks from the initial debrief to final delivery. This allows time for storyboarding, feedback cycles, sound design, and render time. Simpler projects can be done in as little as 24-48hrs. If you have a tighter deadline, let me know and we can discuss options or simplifying the visual style.

Do I need to provide the script and voiceover?

I can work with what you have! If you already have a script and recorded VO, I can jump straight into storyboarding. If you’re starting from scratch, I can assist with script development and help source professional voice talent that fits your brand’s tone.

Can you match my brand’s existing visual style?

Absolutely! During the storyboarding phase, I focus on integrating your brand’s color palette, typography, and tone. Whether you need the video to feel like an extension of your brand or a completely new cinematic experience, we establish that look together before any animation begins.

How many rounds of revisions are included?

My process is designed to prevent any surprise results. I typically include two rounds of major revisions: one at the Storyboard/Style Frame stage and one after the first full animation draft. This ensures we are aligned on the vision at each stage throughout the process. Minor tweaks are normally not charged as a revision.

What final files will I receive?

The standard delivery is a high-bitrate 4K or 1080p MP4 (H.264) optimized for web and social media and a .mov optimized for editing into your timeline. If you need specific formats, just let me know during the debrief and I'll deliver in that codec.

Project files can be included.

Who owns the rights to the final video?

Once the final payment is made, you own the full usage rights to the final rendered video. I retain the right to showcase the work in my portfolio (unless we have a signed NDA).

SASS Explainer