RevGuard helps restaurants recover money they are already owed from third-party delivery platforms like DoorDash, Uber Eats, and Grubhub. These platforms issue refunds, adjustments, and penalties that often go unreviewed. They audit those transactions and dispute incorrect charges on the restaurant’s behalf.

The Brief:

The restaurant industry is fast-paced and high-stress. The client’s primary goals were maximum clarity and simplicity. A restaurant owner should immediately understand what they do and why it’s risk-free.

Key Requirements:

• Core Message: RevGuard is 100% performance-based. No upfront fees No monthly subscription We only take a percentage of the revenue we successfully recover If no money is recovered, the restaurant pays nothing.
• Simple and straightforward
• Trustworthy and professional
• No SaaS jargon
• No complex dashboards
• No technical explanations
• Animation should feel obvious and easy to understand, not salesy or complicated.

The Solution:

To achieve the simple and straightforward goal, I developed a visual style that felt professional yet accessible.

Simlified Screens: Taking overly complex app UI’s and distilling them into slightly branded screens. Each showing that they are part of a different app

Utilizing the turn: The format of the explainer is the “problem” and then the “solution.” So, I used darker backgrounds exclusively in the problem section, and then transition to lighter / white backgrounds for the clients company.

Results

Deliverables:

• 5 versions of the explainer, each with a different hook
• Social post using greenscreen footage and the explainer animations