San Diego County has a large AAPI community with more than 425,000 people; the 7th largest in the country. While we are united under the AAPI umbrella, we represent many ethnicities from around the world. Each one is woven into the cultural fabric of San Diego. We begin with a closer look at the history of Asian American and Pacific Islander Heritage Month and who exactly it honors.

The Brief:

The client wanted to make a special graphics package and custom explainers for their AAPI special.

The Solution:

I designed a tweak to their normal graphics package that allowed for custom graphics to be created while still feeling like their brand.

Results

Deliverables:

I worked on the branding, motion design, and explainer animations.

Impact:

This project won a Pacific Southwest Emmy award for Diversity / Equity / Inclusion.

You can find all of the stories here: https://www.cbs8.com/article/news/community/aapi-heritage/asian-american-pacific-islander-san-diego/509-6f265bc5-135e-4cb7-8b2e-2dfe18bfddfe