Weapons & Warfare is a flagship show for Straight Arrow News (SAN) focusing on US national defense, international conflicts, and military technology. What began as a branding project evolved into a deep production partnership, where I became an integral part of the show’s daily visual storytelling.

• Deliverables: Visual Identity, Podcast Key Art, Broadcast Package, MOGRTs
• Output: 96 Episodes (3+ hours of custom animation)
• Impact: 1 Million+ YouTube Views

Phase 1: The Brand Package

I designed the Weapons & Warfare brand to mirror the precision of the subject matter. This included:

• Key Art: High-impact podcast and YouTube thumbnails designed for readability at small scales.
• Broadcast Elements: Modern, clean lower thirds, opens, and transitions that lean into a “tactical” aesthetic.
• MOGRT Development: To ensure efficiency, I built a library of custom Motion Graphics Templates (MOGRTs) in After Effects, allowing the editor to update photos, text and timings instantly within Premiere Pro.

Phase 2: Production Integration

Beyond the initial look, I integrated into the production team to provide custom graphics for every episode. This involved:

• Explainers: Many cutting edge military products are nearly impossible to show via traditional filmmaking, requiring 2D/3D animation to help visualize and explain how a product works or the features of a Saas.
• Mapping: Visualizing locations and battlefield lines to help viewers understand where on the globe events were happening.
• Data Visualization: Turning complex defense spending and lengthy government documents digestible animated charts and graphics.
• Remote Production: Greenscreen keying and compositing in each episodes over custom virtual backgrounds.
• Volume & Consistency: Over the course of 96 episodes, I produced over 3 hours of motion content, ensuring that episode 96 felt as polished and brand-consistent as episode 1.